Today we are going to talk about using blog posts to keep your website fresh and updated. Your website should already have some great static pages so when people visit they know exactly who you are and what you offer. In addition to these static pages, you should also consider writing some blog posts. This is a form of content marketing, which is a great way to market your business.
Content marketing is sharing something (or content) of value with your customers. This can be blog posts, videos, infographics, pictures, or whatever else you may want to share. It establishes you as an authority in your field and builds a relationship with potential customers before they even buy anything. Some people may not be completely sold on your product or service just by your website, but some interesting blog posts might stand out more.