Working at home can be a great thing. It allows you more freedom and flexibility. You can work as early or as late as you want. You can work from anywhere. There are some downsides, though. There are a lot of distractions when you are at home. It can be hard to self-motivate when you don’t have coworkers or a boss around you.
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When you are managing multiple social media accounts and need to create content, you don’t need to spend a ton of money (or any money at all) to be an effective social media manager. There are many great paid tools and resources out there, but there are also a lot of great free options as well. Especially if you are just starting out, you may not want to spend a ton of money on all these tools that may or may not work for you.
Today is the last day of 2017. This was an exciting year for me as I started my own business, and so far it has been going really well. I also traveled quite a bit and am working on my health. (Although, that is a work in progress.)
I wanted to get some professional and personal resolutions written down, and I wanted to post them to give myself another degree of accountability.
Today we are going to talk about using blog posts to keep your website fresh and updated. Your website should already have some great static pages so when people visit they know exactly who you are and what you offer. In addition to these static pages, you should also consider writing some blog posts. This is a form of content marketing, which is a great way to market your business.
Content marketing is sharing something (or content) of value with your customers. This can be blog posts, videos, infographics, pictures, or whatever else you may want to share. It establishes you as an authority in your field and builds a relationship with potential customers before they even buy anything. Some people may not be completely sold on your product or service just by your website, but some interesting blog posts might stand out more.
Social media is now seen as a necessity for marketing your business, but it can be overwhelming for small businesses to figure out the best way to utilize social media. You might not understand how to use the various social media sites or which ones make the most sense for your business. Or you might know how to use them, but not have the time to devote to creating and posting content on a regular basis.
You might also think that social media is a waste of time and not necessary. This is not a good way to think because there are so many people who use sites, like Facebook, on a daily basis. It is such an easy and affordable way to keep your business in front of their faces, whether it be on their cell phones, tablets, or computers.