January 2018 Traffic Report


Can you believe it’s already February? This month flew by! It’s been pretty chilly here in Sarasota this month, so we are all feeling some cabin fever. But it’s still beautiful and sunny out, so can’t complain too much!

A new month means a new traffic report. I’m feeling really good about this month as I tried some new things and saw a lot of activity.

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7 Resources for Social Media Managers


*This post contains affiliate links. If you make a purchase through one of these links, I make a commission at no extra cost to you. I am only recommending tools that I actually use. Thanks!*

When you are managing multiple social media accounts and need to create content, you don’t need to spend a ton of money (or any money at all) to be an effective social media manager. There are many great paid tools and resources out there, but there are also a lot of great free options as well. Especially if you are just starting out, you may not want to spend a ton of money on all these tools that may or may not work for you.

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2018 New Year’s Resolutions



Today is the last day of 2017. This was an exciting year for me as I started my own business, and so far it has been going really well. I also traveled quite a bit and am working on my health. (Although, that is a work in progress.)

I wanted to get some professional and personal resolutions written down, and I wanted to post them to give myself another degree of accountability.

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September 2017 Traffic Report


I have decided to start doing traffic reports for my two websites (this one and The Traveling Gals). I am doing this to create more accountability for myself, to share tips on what worked and didn’t work, and give more of an insight into some of the work I do!

Growing a blog/website and social media accounts is definitely more of a marathon than a sprint, which can get frustrating. Hopefully this will give some guidance, but I’m mostly doing this to keep myself focused and on track!

This first report is going to be about September 2017 traffic and social media. This will be the baseline going forward for growing the sites and social media accounts. (Or at least the intent is to grow them!)

FYI: The goals for these two sites are different, which is why I have more detailed metrics for The Traveling Gals.

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Use Blog Posts To Keep Your Website Fresh


Today we are going to talk about using blog posts to keep your website fresh and updated. Your website should already have some great static pages so when people visit they know exactly who you are and what you offer. In addition to these static pages, you should also consider writing some blog posts. This is a form of content marketing, which is a great way to market your business.

Content marketing is sharing something (or content) of value with your customers. This can be blog posts, videos, infographics, pictures, or whatever else you may want to share. It establishes you as an authority in your field and builds a relationship with potential customers before they even buy anything. Some people may not be completely sold on your product or service just by your website, but some interesting blog posts might stand out more.

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Why Is Social Media Important For Your Business?


Social media is now seen as a necessity for marketing your business, but it can be overwhelming for small businesses to figure out the best way to utilize social media. You might not understand how to use the various social media sites or which ones make the most sense for your business. Or you might know how to use them, but not have the time to devote to creating and posting content on a regular basis.

You might also think that social media is a waste of time and not necessary. This is not a good way to think because there are so many people who use sites, like Facebook, on a daily basis. It is such an easy and affordable way to keep your business in front of their faces, whether it be on their cell phones, tablets, or computers.

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