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When you are managing multiple social media accounts and need to create content, you don’t need to spend a ton of money (or any money at all) to be an effective social media manager. There are many great paid tools and resources out there, but there are also a lot of great free options as well. Especially if you are just starting out, you may not want to spend a ton of money on all these tools that may or may not work for you.
These are 7 tools that I personally use that are free or have free versions you can use.
- Canva is my favorite websites to use to create graphics. I find it very simple to use and customize. It is completely free to use, but there are certain upgraded features that you have to pay for. I predominantly use it to create pins for Pinterest. I love it because you can select what size graphic you need, or enter your own custom values. It has pre-sized graphics for Facebook cover photos, email headers, and tons more.
- I use Buffer to schedule Tweets. While I might tweet throughout the day if something comes to mind or something important comes up, I usually schedule tweets ahead of time for the week so I don’t have to worry about them. Especially with a new blog post I will use Buffer to tweet it out every few hours. It’s simple to use, and you can set the frequency or Buffer will suggest what the best times are to tweet. You can schedule up to 10 Tweets with the free version. Otherwise, it’s $10 a month. I am currently using the free version, but I am considering switching to paid.
- Hemingway App
- The Hemingway App edits your posts for grammar and spelling to make sure they are grammatically correct and easy to read. There is a free online version where you just copy and paste the text, or you can type it directly into the text box. You can also download the app to your desktop for offline usage.
- Tailwind is a favorite among bloggers and social media managers who utilize Pinterest and Instagram. I hesitated for a while on using Tailwind, but after seeing so many bloggers recommending it, I decided to give it a try. It really is a great tool for Pinterest. The pin scheduler is so easy to use, and it allows you to schedule pins throughout the day, which helps your engagement. Another great feature of Tailwind is Tailwind Tribes. For my travel blog, The Traveling Gals, I am a member of a few Tailwind Tribes. Tribes are basically like reciprocal sharing platforms for specific niches. Whenever I am active in my Tribes, I always notice my Pinterest analytics go up, and in turn my blog analytics. It’s a great feature, and super easy to use when you have the Tailwind plug-in installed.
- Facebook Insights
- I have such a love/hate relationship with Facebook. It seems to get more and more difficult to get organic reach. The Facebook Insights tab is a great way to see track your engagement and see what’s working. It also shows what time your followers are most active, which is a really important thing to know! This post on Social Media Examiner gives a great overview of how to use the updated Facebook Insights.
- Google Analytics
- If you have or are managing a website, you definitely need Google Analytics. This is still the best analytics reporting, even if others will try to claim otherwise. There is so much information you can find out in your reports. Some of it will be relevant to you, some of it might not be. For example, for the longest time I was operating under the assumption that most people visited my sites through desktop, but when I started paying more attention to my analytics I noticed that more and more are now using mobile.
- Sometimes you have to use stock photos. Unsplash is my absolute favorite place to go for stock photos. They are completely free to use. They ask that you credit the photographers, but you do not need to in order to use the photos. I almost always am able to find a photo I can use on Unsplash.
What are your favorite tools to use as a social media manager?