Today we are going to talk about using blog posts to keep your website fresh and updated. Your website should already have some great static pages so when people visit they know exactly who you are and what you offer. In addition to these static pages, you should also consider writing some blog posts. This is a form of content marketing, which is a great way to market your business.
Content marketing is sharing something (or content) of value with your customers. This can be blog posts, videos, infographics, pictures, or whatever else you may want to share. It establishes you as an authority in your field and builds a relationship with potential customers before they even buy anything. Some people may not be completely sold on your product or service just by your website, but some interesting blog posts might stand out more.
You might not like the idea of giving away free information. Does this mean that people won’t pay for your services? No way! You have to think of your content marketing as another sales tool without being sales-y. Potential customers that find your content valuable and informative will be much more likely to remember your company name when they are ready to purchase. Or they might share your content with others who find it valuable. The more your company name is in front of people, the better. You also have to remember that there is so much information on the Internet. If you aren’t providing it and keeping people on your website, they will just go somewhere else.
Regularly posting articles also means more opportunities for your website to be found. Search engines like websites that add fresh content. If you just have your static pages and nothing else, sites like Google will lose interest and you might notice your ranking fall. Potential customers are also more likely to find your website if they are searching for topics that you have written blog posts about.
Okay now that I’ve convinced you to write some blog posts, you might be wondering what to write and how often. As far as what to write, think of common questions you are asked. If you are a chef, you might write about the proper way to cut different fruits and vegetables. If you run an interior design company, you might write about your favorite color combos. Once you start brainstorming, lots of ideas will come to you!
Since I focus on social media for small businesses, my content marketing is going to include tips, tricks, and ideas for the best way to use social media. This content will be helpful for people who want to do it on their own. But it also shows that I know what I’m talking about, so if you are a small business owner who is capable of doing all the social media stuff, but don’t have the time to do it, you might be more inclined to give me a call!
Regularly posting content does not at all mean you have to post every day. Pick something reasonable that you can stick with. This might be once a week, once every two weeks, or once a month. Whatever sounds good to you. A really, really good tip that I have is to pick a day that you have some time and crank out several articles. If you decide to post once a week, pick four topics and get to writing. These posts do not have to be long. Anything from 300-500 words is enough. If you go longer, than great! Also remember to add pictures and any applicable links. At the bottom of the article is a great place to plug whatever products or services you offer along with how to contact you.
If you want to post articles, but don’t want to do it yourself, you can always contact a freelance writer (like me!) that you pay per article. Another place to look for affordable freelancers is Upwork or Freelance.com.
Feel free to share this article and contact me with any questions or inquiries!